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Episode 151
There's nothing wrong with selling but salespeople don't want to be seen as salespeople. Impressive titles like "advisor", "consultant", "planner" and "specialist" sound better even though anyone can use them. Do you see this word ...
This podcast accompanies a blog post at Riscario Insider:
http://blog.riscario.com/2012/01/word-advisors-imply-but-dare-not-say.html
Subscribe on iTunes: http://itunes.apple.com/ca/podcast/riscario-insider/id424527460
There's nothing wrong with selling but salespeople don't want to be seen as salespeople. Impressive titles like "advisor", "consultant", "planner" and "specialist" sound better even though anyone can use them. Do you see this word ...
This podcast accompanies a blog post at Riscario Insider:
http://blog.riscario.com/2012/01/word-advisors-imply-but-dare-not-say.html
Subscribe on iTunes: http://itunes.apple.com/ca/podcast/riscario-insider/id424527460
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